Final exam of pharmaceutical marketing

Q1 Score: 0.4

A- Societal Era

B- Sales Era

C- Product Era

D- Marketing Era

E- production Era

Q2 Score: 0.4

A- they are marketing mix: product, price, place , promotion

B- they are two type: external and internal

C- they are type of core strategy

D- is the same scale of marketing objectives

Q3 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q4 Score: 0.4

A- promotion

B- product

C- price

D- place

Q5 Score: 0.4

A- 4 Ps

B- people

C- promotion

D- non the above

Q6 Score: 0.4

A- Invest

B- product is dropped or sold

C- sales and share are allowed to fall but profit margins are maximised

D- Keep sales and profits

Q7 Score: 0.4

A- stars

B- cash cows

C- Dogs

D- question marks

Q8 Score: 0.4

A- marketing Mix

B- INTEGRATED MARKETING STRATEGY

C- TARGET MARKETS

D- Marketing objectives

Q9 Score: 0.4

A- differentiated marketing

B- customised marketing

C- focused marketing

D- undifferentiated marketing

Q10 Score: 0.4

A- determining demand

B- selection of pricing objectives

C- evaluation of cometitors prices

D- selection of pricing policy

Q12 Score: 0.4

A- product Era

B- Societal Era

C- Marketing Era

D- production Era

E- Sales Era

Q13 Score: 0.4

A- pure service can not be seen

B- consumption cannot be stored for the future

C- a hotel room

D- it is important to match supply and demand for services

Q14 Score: 0.4

A- innovation

B- increase usage rate

C- product line extension

D- product replacement

Q15 Score: 0.4

A- Quantitative

B- Qualitative

C- all the above

D- non the above

Q16 Score: 0.4

A- list price - discounts- credit facilities

B- service- quality- packaging

C- channels- coverage- locations

D- publicity- personal selling- sales

Q17 Score: 0.4

A- Food

B- Gym member ship

C- Phone

D- Home and Auto Insurance

Q18 Score: 0.4

A- Primary

B- Secondary

C- all the above

D- non the above

Q19 Score: 0.4

A- purpose

B- company values

C- standards and behaviours

D- strategy

Q20 Score: 0.4

A- penetration price

B- price skimming

C- prestige pricing

D- price lining

Q21 Score: 0.4

A- closed- end Questions

B- Opened- end Questions

C- both

Q22 Score: 0.4

A- Macro

B- Profile

C- Stable

D- Psychological

Q23 Score: 0.4

A- high elastic demand

B- relatively in elastic demand

C- unitary elastic demand

D- non the above

Q24 Score: 0.4

A- Line Manager

B- General / Joint Team

C- all the above

D- non the above

Q25 Score: 0.4

A- everyday low price

B- experience curve pricing

C- price loss leaders

D- special event pricing

Q26 Score: 0.4

A- Distributor

B- competition / rivals

C- Customer

D- the market

Q27 Score: 0.4

A- suppliers

B- Legal

C- Economic

D- Social

E- Technological

Q28 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q30 Score: 0.4

A- service

B- packaging

C- all the above

D- non the above

Q31 Score: 0.4

A- Follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q32 Score: 0.4

A- Delay

B- Line manager

C- separate Unit

D- strategic planner

Q33 Score: 0.4

A- variability

B- demand - orientated pricing

C- inseparability

D- perishability

Q34 Score: 0.4

A- skills

B- structure

C- market - led strategy

D- strategy implementation

Q35 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collection Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q36 Score: 0.4

A- Experiment Research

B- Observational Research

C- Focus group Research

D- non the above

Q37 Score: 0.4

A- core strategy

B- Marketing environment

C- Business mission

D- SWOT analysis

Q39 Score: 0.4

A- demand - orientated pricing

B- cost - orientated pricing

C- competition - orientated pricing

D- marketing - orientated pricing

Q40 Score: 0.4

A- profile

B- Macro segment

C- Behavioural

D- psychological

Q41 Score: 0.4

A- build sales and / or market share

B- repel competitive challenge

C- increase leadership position

D- hold sales and/ or market share

Q42 Score: 0.4

A- one dimensional

B- delighted

C- must bes

Q43 Score: 0.4

A- Behavioural

B- strategy Differentiation

C- psychological

D- profile

Q44 Score: 0.4

A- is the means used by those who provide goods and services

B- should direct and srtucture the selection of a final price

C- is any act or performance that one party can offer to another

D- non the above

Q45 Score: 0.4

A- efficient marketing

B- enviromantal marketing

C- market mix

D- non the above

E- all the above

F- A+C

Q46 Score: 0.4

A- Macro environment

B- Micro environment

Q47 Score: 0.4

A- Identify bases for segmenting the market

B- select target segments

C- Develop positioning for target segments

D- Develop segment profiles

Q48 Score: 0.4

A- marketing Environment

B- Customer needs

C- Target market

D- Market orientation

Q50 Score: 0.4

A- ability to perform the promised service dependably and accurately

B- caring , individualized attention the firm provides its customers

C- willingness to help customers and provide prompt service

D- physical facilities , equipment , and appearance of personnel

Q51 Score: 0.4

A- market pentration or expansion

B- market development

C- product development

D- enter new markets/ diversification

Q52 Score: 0.4

A- Marketing mix

B- Competitive advantage

C- Customer need

D- non all

Q53 Score: 0.4

A- are the justification of behavior / what company believes in

B- A statement about what an organisation wants to become . Which sets out an organisation future

C- a broadly defined

D- non the above

Q54 Score: 0.4

A- volume

B- prestige

C- price skimming

D- profitability

Q56 Score: 0.4

A- segmentation

B- positioning

C- targeting

Q57 Score: 0.4

A- internal marketing

B- external marketing

C- both

Q58 Score: 0.4

A- Proactive

B- Reactive

C- Being fast

D- Innovative

Q60 Score: 0.4

A- product - price- place- promotion

B- product- price- place - promotion- people- process- physical evidence

C- internal and external

Q61 Score: 0.4

A- often it is the only element of the product line that can be changed quickly

B- with price competition , a marketer emphasises price as an issue and matches or beats the price of competitors

C- profit is important of selection of pricing objective

D- all the above

Q62 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q63 Score: 0.4

A- Sales Era

B- Marketing Era

C- Product Era

D- production Era

E- Societal Era

Q64 Score: 0.4

A- Technological myopia

B- Marketing myopia

C- bureaucratic decision

D- Psychological recoil

Q65 Score: 0.4

A- cost

B- marketing

C- odd - even pricing

D- demand

Q66 Score: 0.4

A- introduction

B- Growth

C- introduction, Growth, maturity, Decline

D- Introduction, Decline

Q67 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q68 Score: 0.4

A- people - process - physical evidence

B- technology include by : company and employees and customers

Q69 Score: 0.4

A- low- learning product

B- fashion product

C- fad product

D- high- learning product

Q70 Score: 0.4

A- target- positioning- segmentation

B- positioning- segmentation- target

C- segmentation- target- positioning

Q71 Score: 0.4

A- product Era

B- Sales Era

C- Production Era

D- Marketing Era

E- Societal Era

Q72 Score: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

Q73 Score: 0.4

A- marginal analysis

B- economies of scale illustrated

C- break- even analysis example

D- non the above

Q75 Score: 0.4

A- performance differential : being better , being faster

B- weak competitors

C- segments

D- non the above

Q76 Score: 0.4

A- Sales Era

B- Product Era

C- Marketing Era

D- Production Era

E- Societal Era

Q77 Score: 0.4

A- Target marketing

B- market segmentation

C- market positioning

Q78 Score: 0.4

A- promotion

B- people

C- core element

D- marketing object

Q79 Score: 0.4

A- product development- build - market development

B- build- hold- harvest- divest

C- success- roulette- trouble- failure

D- product- price- place- promation

Q80 Score: 0.4

A- marketing mix

B- customer need

C- Target

Q81 Score: 0.4

A- product

B- promotion

C- we'll balanced

D- price

Q82 Score: 0.4

A- Resistance

B- Compliance

C- Commitment

Q83 Score: 0.4

A- determining demand

B- selection of pricing objectives

C- all the above

D- non the above

Q85 Score: 0.4

A- evaluation

B- motivation

C- all the above

D- non the above

Q87 Score: 0.4

A- product era

B- sales era

C- marketing era

D- production era

E- societal era

Q89 Score: 0.4

A- relation ship is linear

B- producers are price takes

C- produces are price makes

D- differential product

Q90 Score: 0.4

A- marketing mix

B- service marketing

C- customer need

D- A+ B

E- A+ C

Q91 Score: 0.4

1-marketing audit

2- Business mission

3- SWOT analysis

4- Marketing objective

5- core strategy

6- competitive advantage

Q92 Score: 0.4

A- Market penetration or Expansion

B- product Development

C- Enter New

D- Market Development

Q93 Score: 0.4

A- ep> 1

B- ep<1

C- ep= 1

D- non the above

Q95 Score: 0.4

A- diminish customer service

B- using technology to save time and money

C- all the above

D- non the above

Q96 Score: 0.4

A- service benefit

B- time cost

C- image benefit

D- product benefit

Q97 Score: 0.4

A- BUILD

B- HOLD

C- HARVEST

D- all the above

Q98 Score: 0.4

A- Advertising

B- Word- of- mouth

C- Publicity

D- personal selling

E- sales promotion

F- public relation

Q99 Score: 0.4

A- A weak brand name

B- Loosening of regulation

C- Increase Trade barriers

D- strong company

Q100 Score: 0.4

A- benefit for customer

B- social benefit

C- moments of truth crucial

D- confidence benefit

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