مركز الاختبارات الالكترونية و المحوسبة

Final exam of pharmaceutical marketing

رقم السؤال: 1 درجة السؤال: 0.4

A- A weak brand name

B- Loosening of regulation

C- Increase Trade barriers

D- strong company

رقم السؤال: 2 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 3 درجة السؤال: 0.4

A- Resistance

B- Compliance

C- Commitment

رقم السؤال: 4 درجة السؤال: 0.4

A- Efficiency

B- Effectiveness

رقم السؤال: 5 درجة السؤال: 0.4

A- Distributor

B- competition / rivals

C- Customer

D- the market

رقم السؤال: 6 درجة السؤال: 0.4

A- benefit for customer

B- social benefit

C- moments of truth crucial

D- confidence benefit

رقم السؤال: 7 درجة السؤال: 0.4

A- is the means used by those who provide goods and services

B- should direct and srtucture the selection of a final price

C- is any act or performance that one party can offer to another

D- non the above

رقم السؤال: 8 درجة السؤال: 0.4

A- introduction

B- Growth

C- introduction, Growth, maturity, Decline

D- Introduction, Decline

رقم السؤال: 9 درجة السؤال: 0.4

A- Technological myopia

B- Marketing myopia

C- bureaucratic decision

D- Psychological recoil

رقم السؤال: 10 درجة السؤال: 0.4

A- 1- 3

B- 2-4

c- 2- 5

D- 1-5

رقم السؤال: 11 درجة السؤال: 0.4

A- product development- build - market development

B- build- hold- harvest- divest

C- success- roulette- trouble- failure

D- product- price- place- promation

رقم السؤال: 12 درجة السؤال: 0.4

A- product era

B- sales era

C- marketing era

D- production era

E- societal era

رقم السؤال: 13 درجة السؤال: 0.4

A- Behavioural

B- strategy Differentiation

C- psychological

D- profile

رقم السؤال: 14 درجة السؤال: 0.4

A- volume

B- prestige

C- price skimming

D- profitability

رقم السؤال: 15 درجة السؤال: 0.4

A- sensitive

B- elastic

C- non elastic

رقم السؤال: 16 درجة السؤال: 0.4

A- product - price- place- promotion

B- product- price- place - promotion- people- process- physical evidence

C- internal and external

رقم السؤال: 17 درجة السؤال: 0.4

A- determining demand

B- selection of pricing objectives

C- evaluation of cometitors prices

D- selection of pricing policy

رقم السؤال: 18 درجة السؤال: 0.4

A- Experiment Research

B- Observational Research

C- Focus group Research

D- non the above

رقم السؤال: 19 درجة السؤال: 0.4

A- Sales Era

B- Product Era

C- Marketing Era

D- Production Era

E- Societal Era

رقم السؤال: 20 درجة السؤال: 0.4

A- S to O

B- W to S

C-T to O

D- non

رقم السؤال: 21 درجة السؤال: 0.4

A- product Era

B- Sales Era

C- Production Era

D- Marketing Era

E- Societal Era

رقم السؤال: 22 درجة السؤال: 0.4

A- service benefit

B- time cost

C- image benefit

D- product benefit

رقم السؤال: 23 درجة السؤال: 0.4

A- Quantitative

B- Qualitative

C- all the above

D- non the above

رقم السؤال: 24 درجة السؤال: 0.4

A- Invest

B- product is dropped or sold

C- sales and share are allowed to fall but profit margins are maximised

D- Keep sales and profits

رقم السؤال: 25 درجة السؤال: 0.4

A- variability

B- demand - orientated pricing

C- inseparability

D- perishability

رقم السؤال: 26 درجة السؤال: 0.4

A- Delay

B- Line manager

C- separate Unit

D- strategic planner

رقم السؤال: 27 درجة السؤال: 0.4

A- profile

B- Macro segment

C- Behavioural

D- psychological

رقم السؤال: 28 درجة السؤال: 0.4

A- Internal

B- External

C- both

رقم السؤال: 29 درجة السؤال: 0.4

A- determining demand

B- selection of pricing objectives

C- all the above

D- non the above

رقم السؤال: 30 درجة السؤال: 0.4

صح

خطأ

رقم السؤال: 31 درجة السؤال: 0.4

A- relation ship is linear

B- producers are price takes

C- produces are price makes

D- differential product

رقم السؤال: 32 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 33 درجة السؤال: 0.4

A- marketing mix

B- customer need

C- Target

رقم السؤال: 34 درجة السؤال: 0.4

A- Marketing mix

B- Competitive advantage

C- Customer need

D- non all

رقم السؤال: 35 درجة السؤال: 0.4

A- Internal

B- External

C- both

رقم السؤال: 36 درجة السؤال: 0.4

A- everyday low price

B- experience curve pricing

C- price loss leaders

D- special event pricing

رقم السؤال: 37 درجة السؤال: 0.4

A- marketing Mix

B- INTEGRATED MARKETING STRATEGY

C- TARGET MARKETS

D- Marketing objectives

رقم السؤال: 38 درجة السؤال: 0.4

A- often it is the only element of the product line that can be changed quickly

B- with price competition , a marketer emphasises price as an issue and matches or beats the price of competitors

C- profit is important of selection of pricing objective

D- all the above

رقم السؤال: 39 درجة السؤال: 0.4

A- ep> 1

B- ep<1

C- ep= 1

D- non the above

رقم السؤال: 40 درجة السؤال: 0.4

A- ability to perform the promised service dependably and accurately

B- caring , individualized attention the firm provides its customers

C- willingness to help customers and provide prompt service

D- physical facilities , equipment , and appearance of personnel

رقم السؤال: 41 درجة السؤال: 0.4

A- core strategy

B- Marketing environment

C- Business mission

D- SWOT analysis

رقم السؤال: 42 درجة السؤال: 0.4

A- market pentration or expansion

B- market development

C- product development

D- enter new markets/ diversification

رقم السؤال: 43 درجة السؤال: 0.4

A- pure service can not be seen

B- consumption cannot be stored for the future

C- a hotel room

D- it is important to match supply and demand for services

رقم السؤال: 44 درجة السؤال: 0.4

A- internal marketing

B- external marketing

C- both

رقم السؤال: 45 درجة السؤال: 0.4

A- promotion

B- product

C- price

D- place

رقم السؤال: 46 درجة السؤال: 0.4

A- penetration price

B- price skimming

C- prestige pricing

D- price lining

رقم السؤال: 47 درجة السؤال: 0.4

A- innovation

B- increase usage rate

C- product line extension

D- product replacement

رقم السؤال: 48 درجة السؤال: 0.4

A- list price - discounts- credit facilities

B- service- quality- packaging

C- channels- coverage- locations

D- publicity- personal selling- sales

رقم السؤال: 49 درجة السؤال: 0.4

A- performance differential : being better , being faster

B- weak competitors

C- segments

D- non the above

رقم السؤال: 50 درجة السؤال: 0.4

A- marketing Environment

B- Customer needs

C- Target market

D- Market orientation

رقم السؤال: 51 درجة السؤال: 0.4

A- product

B- promotion

C- we'll balanced

D- price

رقم السؤال: 52 درجة السؤال: 0.4

A- Identify bases for segmenting the market

B- select target segments

C- Develop positioning for target segments

D- Develop segment profiles

رقم السؤال: 53 درجة السؤال: 0.4

A- service

B- packaging

C- all the above

D- non the above

رقم السؤال: 54 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 55 درجة السؤال: 0.4

A- Market penetration or Expansion

B- product Development

C- Enter New

D- Market Development

رقم السؤال: 56 درجة السؤال: 0.4

A- Line Manager

B- General / Joint Team

C- all the above

D- non the above

رقم السؤال: 57 درجة السؤال: 0.4

A- Follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 58 درجة السؤال: 0.4

A- demand - orientated pricing

B- cost - orientated pricing

C- competition - orientated pricing

D- marketing - orientated pricing

رقم السؤال: 59 درجة السؤال: 0.4

A- internal

B- external

C- both

رقم السؤال: 60 درجة السؤال: 0.4

A- evaluation

B- motivation

C- all the above

D- non the above

رقم السؤال: 61 درجة السؤال: 0.4

صح

خطأ

رقم السؤال: 62 درجة السؤال: 0.4

A- Target marketing

B- market segmentation

C- market positioning

رقم السؤال: 63 درجة السؤال: 0.4

A- Macro environment

B- Micro environment

رقم السؤال: 64 درجة السؤال: 0.4

A- purpose

B- company values

C- standards and behaviours

D- strategy

رقم السؤال: 65 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collection Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 66 درجة السؤال: 0.4

A- one dimensional

B- delighted

C- must bes

رقم السؤال: 67 درجة السؤال: 0.4

A- low- learning product

B- fashion product

C- fad product

D- high- learning product

رقم السؤال: 68 درجة السؤال: 0.4

A- marginal analysis

B- economies of scale illustrated

C- break- even analysis example

D- non the above

رقم السؤال: 69 درجة السؤال: 0.4

A- Proactive

B- Reactive

C- Being fast

D- Innovative

رقم السؤال: 70 درجة السؤال: 0.4

A- Societal Era

B- Sales Era

C- Product Era

D- Marketing Era

E- production Era

رقم السؤال: 71 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 72 درجة السؤال: 0.4

A- BUILD

B- HOLD

C- HARVEST

D- all the above

رقم السؤال: 73 درجة السؤال: 0.4

A- product Era

B- Societal Era

C- Marketing Era

D- production Era

E- Sales Era

رقم السؤال: 74 درجة السؤال: 0.4

A- they are marketing mix: product, price, place , promotion

B- they are two type: external and internal

C- they are type of core strategy

D- is the same scale of marketing objectives

رقم السؤال: 75 درجة السؤال: 0.4

A- build sales and / or market share

B- repel competitive challenge

C- increase leadership position

D- hold sales and/ or market share

رقم السؤال: 76 درجة السؤال: 0.4

A- Macro

B- Micro

C- both

رقم السؤال: 77 درجة السؤال: 0.4

A- HARVEST

B- HOLD

C- BUILD

D- DIVEST

رقم السؤال: 78 درجة السؤال: 0.4

A- differentiated marketing

B- customised marketing

C- focused marketing

D- undifferentiated marketing

رقم السؤال: 79 درجة السؤال: 0.4

A- Macro

B- Profile

C- Stable

D- Psychological

رقم السؤال: 80 درجة السؤال: 0.4

A- suppliers

B- Legal

C- Economic

D- Social

E- Technological

رقم السؤال: 81 درجة السؤال: 0.4

A- Advertising

B- Word- of- mouth

C- Publicity

D- personal selling

E- sales promotion

F- public relation

رقم السؤال: 82 درجة السؤال: 0.4

A- Primary

B- Secondary

C- all the above

D- non the above

رقم السؤال: 83 درجة السؤال: 0.4

A- people - process - physical evidence

B- technology include by : company and employees and customers

رقم السؤال: 84 درجة السؤال: 0.4

A- follow up

B- preparing and presenting the report

C- preparing and Analysing Data

D- Doing field work or collecting Data

E- sample selection

F- formulating Research Design

G- Definition of the problem

رقم السؤال: 85 درجة السؤال: 0.4

A- promotion

B- people

C- core element

D- marketing object

رقم السؤال: 86 درجة السؤال: 0.4

A- Sales Era

B- Marketing Era

C- Product Era

D- production Era

E- Societal Era

رقم السؤال: 87 درجة السؤال: 0.4

A- Food

B- Gym member ship

C- Phone

D- Home and Auto Insurance

رقم السؤال: 88 درجة السؤال: 0.4

A- skills

B- structure

C- market - led strategy

D- strategy implementation

رقم السؤال: 89 درجة السؤال: 0.4

A- segmentation

B- positioning

C- targeting

رقم السؤال: 90 درجة السؤال: 0.4

A- cost

B- marketing

C- odd - even pricing

D- demand

رقم السؤال: 91 درجة السؤال: 0.4

A- are the justification of behavior / what company believes in

B- A statement about what an organisation wants to become . Which sets out an organisation future

C- a broadly defined

D- non the above

رقم السؤال: 92 درجة السؤال: 0.4

1-marketing audit

2- Business mission

3- SWOT analysis

4- Marketing objective

5- core strategy

6- competitive advantage

رقم السؤال: 93 درجة السؤال: 0.4

A- efficient marketing

B- enviromantal marketing

C- market mix

D- non the above

E- all the above

F- A+C

رقم السؤال: 94 درجة السؤال: 0.4

A- marketing mix

B- service marketing

C- customer need

D- A+ B

E- A+ C

رقم السؤال: 95 درجة السؤال: 0.4

A- closed- end Questions

B- Opened- end Questions

C- both

رقم السؤال: 96 درجة السؤال: 0.4

A- diminish customer service

B- using technology to save time and money

C- all the above

D- non the above

رقم السؤال: 97 درجة السؤال: 0.4

A- high elastic demand

B- relatively in elastic demand

C- unitary elastic demand

D- non the above

رقم السؤال: 98 درجة السؤال: 0.4

A- stars

B- cash cows

C- Dogs

D- question marks

رقم السؤال: 99 درجة السؤال: 0.4

A- 4 Ps

B- people

C- promotion

D- non the above

رقم السؤال: 100 درجة السؤال: 0.4

A- target- positioning- segmentation

B- positioning- segmentation- target

C- segmentation- target- positioning

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